For multi-edition media, use a product key specific to the edition you want to activate.

Windows 10 Professional, version 1709 (updated Nov '17) will need to be installed before using the Windows 10 Pro for Workstations product key to activate the edition. Both Windows 10 Professional and Windows 10 Pro for Workstations product keys will activate Windows 10 Professional, version 1709 media.

This multi-edition media includes the following editions:
Windows 10 S
Windows 10 S N
Windows 10 Home
Windows 10 Home N
Windows 10 Pro
Windows 10 Pro N
Windows 10 Pro for Workstations
Windows 10 Pro for Workstations N
Windows 10 Core Single Language
Windows 10 Education
Windows 10 Education N